Resources & Extras


Check out the following videos, CEO Interviewsarticles, templates and worksheets from Margaret Reynolds to support you as you reignite your company’s growth. Discover new ways to:


  • Determine what is holding your company back from success
  • Identify and evaluate the best growth opportunities for your business
  • Target customers that not only maximize profit but value your approach
  • Build a strategy that is right for your organization
  • Align the organization for faster and more cost-effective implementation


The great thing about videos is that a picture speaks a thousand words.  No introduction needed.  Enjoy! If you would like to see more, check out our YouTube Channel.

CEO Interviews »

Interviews with great leaders have contributed substantially to the insights in Margaret Reynolds’ book Reignite: How Everyday Companies Spark Next-Stage Growth. Great leaders know how to discern the important from the urgent and how to engage and mobilize the collective braintrust of the organization to achieve intended results. In these interviews, leaders like Dan Cathy, Chairman, President and Chief Executive Officer of Chick-fil-A, Joe Scarlett of the Scarlett Leadership Institute, Jim Wright, now retired CEO of Tractor Supply, and Maxine Clark, founder and Chief Bear of Build-a-Bear, share what works for them, how they communicate and motivate, and how they embraced their biggest challenges. Collectively, these interviews are intended to inspire all of us in the C-suite to challenge ourselves, our colleagues and associates to be the very best we can be. As John Maxwell said, “Leadership is being dissatisfied with the current reality and having the passion to make a difference.” 

Click here to see all interviews.


The articles referenced in the book are listed below. If you want to see the full list of all articles published by Margaret Reynolds, you can access it here.

14 things14 Things Every Growth-Oriented Business Needs to Know About Their Customer

Most of us know a lot about our customers–or do we? We certainly know who they are and which ones are a pain in the you-know-what. We may know what they order, how fast they pay and maybe we know the buyers favorite sports team. But do we know enough to make good decisions about how to manage the entire customer portfolio to maximize productivity and profitability?

Looking Beyond the Numbers

ACG Mergers & Acquisitions

If you have ever considered buying or selling a business you know it is not easy and often not even fun. In fact, depending on which study you read, failure (defined by me as not achieving the intended return) is 70-90%. Want to increase the odds of being one of the winners? Look beyond the numbers as explained in this article published in Mergers and Acquisitions Magazine.

Templates & Worksheets

icon8Product Analysis Workbook »

As part of the Discovery process in the 3D Breakthrough Solution, you will want to study the effectiveness of products in the portfolio. This excel program takes you through the variables you need to input and helps you analyze the results.  It includes:

o   Identifying and defining product categories price range, growth rates, and gross margins

o   Results in a product category analysis so that you can understand the role each plays in your strategy for success

icon3Customer Analysis Worksheet »

As part of the Discovery process and before you begin to determine who the appropriate target customer is for your organization, you need to understand the current customer segments; specifically which customers are contributing to success and which ones are not. This excel program will help you understand:

o   The source of revenue by customer type

o   Customer trends in buying behavior

o   Customer profitability

o   The dynamics and impact of new and lost customers

o   Key customer characteristics

o   Provides the results that helps you determine target customers later in the 3D Breakthrough Solution process

icon-customerTarget Customer Criteria Template »

Selecting a target audience is an important step in clarifying your company strategy. All customers are not created equal. Discover how to segment customers and allocate resources to them so that you maximize the return on your limited resources.

icon-analysisDecision Criteria Template »

Often overlooked is the importance of establishing decision criteria. For an organization to move as quickly as today’s market demands, and to have all the moving parts work in an orchestrated fashion, the decision making needs to be dispersed throughout the organization. For leaders in different departments or divisions to make decisions independently yet consistently with the direction of the company, a common decision criterion needs to be established. This template helps you build the criteria that supports the overall direction of your organization.

icon project 2Project Summary Template »

One step often overlooked in the building of a strategic action plan is the vetting of the ideas that have surfaced in the process. Today, the average company gets a return on only one out of every four initiatives. Why? They don’t study them enough to know how much resource they will take, how much they will really impact the organization or what can derail the project. This template helps a team decide if the initiative is a go or no-go.

icon toolsSample Ranking Sheet »

This ranking sheet will help you decide how many initiatives your organization has the resources to accommodate and do well! It may be 3 or it may be 10 but it is probably not all of them. Once you have prioritized them and determined which ones to get underway, the other ideas aren’t lost, just delayed a bit until the most important are completed and resources are freed up. This prevents the temptation to overcommit due to enthusiasm and avoids the most common cause of failure.


icon7Project Action Plan »

This excel spread sheet format builds a plan that allows leadership to have a hand on the rudder but every team to be in the know—what is being done by whom and when. Clarity and alignment create speed in implementation!

icon2Dashboard Measures »

Every company needs a short list of leading indicators that track strategic execution. This form shows you how to identify the measures that reflect your company’s strategy and the value of doing so.

icon5Communication Plan »

A leader cannot over communicate. After a comprehensive evaluation of where the company should be going, the entire employee group is on edge waiting for the unveiling. They want to know what is going to change and what is expected of them. This important template ensures the communication is planned just as thoughtfully as everything else and no balls are dropped that can hurt the outcome.

Additional Resources

minibuk seriesMaster Breakthrough Growth Minibuk Series

As a leader of your organization you are tasked with growing the business and having the answers. Things work well…most of the time. You are so close to meeting goals. If only you could get some quick insight on how to take things one step further or generate results one level higher. Now you can! This quick and easy to read three-book series of minibuks gives you an overview of the critical three-step process necessary to achieve breakthrough growth. You can pick the book that best serves your needs or read the whole set to understand the big picture and how each step fits in!

workbookDiscovery 101: Moneyball for Business Workbook

This workbook is the essential first step for any type of critical business decision making.  It lays the foundation for an accurate, objective and confident analysis, recommendation and ultimately, decision.  Without factual knowledge of the business and market, the decision-makers are “flying blind.”

Strategic Planning Workbook Cover 2Strategic Planning Workbook

Breakthrough Masters Unlimited has developed a workbook that walks an organization through the development of a strategic plan. By the time the workbook is finished, the strategic plan is complete! It incorporates the tools and examples that Margaret uses with her clients in on-site engagements, but can be completed independently by the client on their own time table.